On the Road to Safety: Why Driving Should Be on Your Company's Safety Radar
If someone were to ask you about your company, you'd probably mention what your business specializes in—landscaping, commercial lending, or operating a bakery. Unless you're in the trucking or transportation industry, driving may not be the first thing that comes to mind. However, the reality is that many job roles in today's society involve some amount of driving.
I began my professional journey as a certified logger operating heavy equipment. Giant machines, unforgiving terrain, and towering trees were the well-known hazards of my work environment.
To address these risks, we had qualified individuals, specialized machinery, extensive training and collective experience. While it may seem like we had everything covered, we overlooked another significant hazard that we all faced.
That hazard is driving. My logging coworkers and I all commuted at least an hour each way every day. In the forest, we knew the risks, as well as the abilities and limitations of the people around us. On the road, all that goes out the window. Every vehicle is an unknown, both in condition and the operator's abilities.
I spend a lot of my time working with companies that specialize in commercial trucking and transportation. They employ drivers, managers, and owners who have a comprehensive understanding of the risks associated with company vehicles on the road. These individuals are cognizant of the risks they can control, as well as those that may be beyond their jurisdiction. As a company owner or supervisor, do you know what these risks are and how to mitigate them?
When company vehicles hit the road, they face three primary areas of risk. First and foremost is the safety of employees, ensuring they can carry out their duties and return home unharmed at the end of each day. Secondly, there's the risk to your company's reputation—a company vehicle involved in an accident can lead to negative associations with your brand, regardless of fault. Lastly, there's the financial risk to your company if an employee on the clock causes an accident that results in a lawsuit, potentially leading to bankruptcy.
While tools like annual motor vehicle record reviews, GPS software, and driver training can help manage risks, integrating them into a broader strategy that includes aspects such as company culture, clear communication, and understanding company priorities will enhance their effectiveness.
For a more detailed exploration of how to safeguard your company and employees from the hazards of the road, policyholders may join MEMIC’s webinar on August 28 at 10:00 AM EST. Please register here for Navigating Risks: Proactive Driver Safety Strategies for Your Business Fleet.
- National Highway Transportation Safety Administration (NHTSA)
- Maine Department of Public Safety
- CVSA – Commercial Vehicle Safety Alliance
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